Save the Brand 2022

The following research “Save the Brand, July 2022” published by LC Publishing Group in collaboration with KNET Project aims to establish an observatory focused on the brand value of companies in the Italian Food Sector.
The 2022 edition focuses on the competition within the Italian Food & Beverage (F&B) sector, providing a comprehensive analysis applying the Porter’s Five Forces framework.

This report performs an analysis of the financial performance of a peer of 20 of the Italian best-in-class F&B companies in terms of branding. Company’s revenues range from 15 million to 320 million EUR.